Marketing your products and services through internet, utilizing social networks as a marketing medium is known as Social media marketing (SMM). SMM helps companies to increase market exposure and their reachability to the consumers through the users sharing the content on social networking.

SMO social media optimization is the main component of the social media marketing, Like search engine optimization SEO. SMO is a plan of action for drawing attention of new and unique visitors to a website. SMO can be done two ways: adding social media links to content, sharing buttons -- or promoting activity through social media by updating tweets and blogs

SMM activate to get direct feedback from customers (and potential customers)of the company while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard.